'Business Economics: Theory and Application' is an undaunting and accessible text that focuses on the real world of business and how this relates to economics. The links to business are far more intrinsic that in other business economics textbooks where a business "flavour" is simply added to traditional economics theory. It provides an in-depth jargon-free analysis, particularly relevant for one semester courses. A variety of case studies and questions are used throughout the text both to illustrate key points and for seminar and assignment work. Diagrams are included to aid the explanation of.
- ISBN10 0080494161
- ISBN13 9780080494166
- Publish Date 13 December 2000 (first published 20 November 2000)
- Publish Status Unknown
- Imprint Society for Neuroscience
- Format eBook
- Pages 401
- Language English