International Cases in Tourism Management

by John Swarbrooke

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Book cover for International Cases in Tourism Management

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International Cases in Tourism Management includes:

* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism

The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
  • ISBN10 0080473113
  • ISBN13 9780080473116
  • Publish Date 13 January 2004 (first published 9 December 2003)
  • Publish Status Unknown
  • Imprint Society for Neuroscience
  • Format eBook
  • Pages 417
  • Language English