This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.
- ISBN13 9781349427673
- Publish Date 8 February 2016 (first published 12 October 2001)
- Publish Status Out of Print
- Out of Print 19 July 2021
- Publish Country GB
- Imprint Palgrave Macmillan
- Edition 1st ed. 2002
- Format Paperback
- Pages 192
- Language English