This marketing book is for the real world, not just the classroom. An informative planning guide that covers all the essentials, this newly updated and expanded edition demonstrates how to carve a niche for any product in today's competitive, fast-paced, and often fickle consumer environment. Now including a chapter on the value of the Internet as a marketing tool, this long-trusted guide clearly explains common theories and provides step-by-step advice using plenty of helpful worksheets.
- ISBN10 1551803941
- ISBN13 9781551803944
- Publish Date 1 February 2003 (first published September 1987)
- Publish Status Active
- Out of Print 22 September 2009
- Publish Country US
- Imprint Self Counsel Press Inc
- Edition 4th Revised edition
- Format Paperback
- Pages 200
- Language English