In this timely book, Pingali Venugopal provides a balanced presentation of the conceptual and implementation aspects of channel management. Professor Venugopal integrates channel management decisions with advertising and sales functions to develop non-conflicting and non-overlapping routes to satisfy the requirements of consumers. Replete with real-life examples and case studies, it provides carefully developed frameworks for the Indian market. Planning exercises are included at the end of each chapter, which practitioners can apply to their specific situations.
- ISBN10 076199551X
- ISBN13 9780761995517
- Publish Date 16 August 2001
- Publish Status Cancelled
- Publish Country US
- Imprint SAGE Publications Inc
- Format Paperback
- Pages 188
- Language English