This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.
- ISBN10 1281077062
- ISBN13 9781281077066
- Publish Date 1 January 2007
- Publish Status Active
- Out of Print 21 April 2015
- Publish Country US
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format eBook
- Pages 183
- Language English