Introductory marketing textbook.
- ISBN10 0470814691
- ISBN13 9780470814697
- Publish Date 17 July 2007 (first published May 1977)
- Publish Status Active
- Publish Country AU
- Imprint John Wiley & Sons Australia Ltd
- Edition 2nd Asia-Pacific ed.
- Format Paperback
- Pages 580
- Language English