"When you want to sell an idea to your organization, there are two important things to consider: an environmental scan and a collection of tactics. This guidebook explains how to assess your environment, point by point. It also provides a collection of tactics you can use to sell your idea. Assessing your environment and considering tactics you can use will prepare you for a successful campaign, and you will be more likely to accomplish your objective--solving a problem and making an improvement for the benefit of individuals, groups, and the organization as a whole."
- ISBN10 1281383163
- ISBN13 9781281383167
- Publish Date 1 January 2011 (first published 1 January 2008)
- Publish Status Active
- Out of Print 17 February 2015
- Publish Country US
- Imprint Pfeiffer
- Format eBook
- Pages 31
- Language English