The Fifth Edition of Marketing Channels shows readers how to design, develop and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing and controlling the alliances among the institutions, agencies and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service both for the end-users they serve and the organizations that comprise them.
- ISBN10 0132058650
- ISBN13 9780132058650
- Publish Date 21 December 1995 (first published 1 November 1987)
- Publish Status Transferred
- Out of Print 30 October 2009
- Publish Country US
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Edition 5th edition
- Format Hardcover
- Pages 576
- Language English