Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors' marketing know-how and expert insights accessible to all.
- ISBN10 0080468551
- ISBN13 9780080468556
- Publish Date 8 January 2007
- Publish Status Active
- Imprint Society for Neuroscience
- Format eBook
- Pages 305
- Language English