Technologies are increasingly complex and expensive, markets are more competitive, and products and services more difficult to differentiate. In such an environment organizations achieve competitive advantage through innovation. They must approach innovation in its broadest sense, including technological development, marketing strategies and new work practices. The corporate capacity for continuous change must be dramatically increased. This demands an understanding of the management processes that translate new technologies and market opportunities into successful products and services This text seeks to provide a framework which integrates the management of technological, market and organizational innovation. The key integrating themes are the identification and development of core competencies, the constraints imposed by different technologies and markets, and the structures and processes for organizational learning. It draws on the current management research and international best-practice in strategy, marketing, organizational behaviour and technology management to provide managers with the knowledge to understand and the skills to exploit innovation at all levels.
- ISBN10 0470338032
- ISBN13 9780470338032
- Publish Date 10 December 2007 (first published 13 May 1997)
- Publish Status Out of Stock
- Out of Print 18 February 2022
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 3rd ed.
- Format eBook
- Pages 600
- Language English