This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise.
Social networking plus small business is a slam dunk! Small Business Smarts: Building Buzz with Social Media explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building word-of-mouth quick and easy.
Built around actual success stories from small businesses, such as the Roger Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover Bookstore, the book illustrates how different social media can help achieve different business goals, how the Internet can be used to "listen" to customers, how networks and relationships are built online for both B2C and B2B, and how effective messages can generate awareness and attract customers. Measurement strategies and techniques for a social media audit are included. For the complete novice, step-by-step instructions on getting started with popular social media applications are provided as well.
Interviews with 25 small business owners and marketers detailing how they are using social media successfully right nowAn evaluation tool and example spreadsheets for conducting a social media auditCall-outs that show how different types of businesses can implement various marketing ideasAction-item tips that can be used in online messaging today
- ISBN10 0313394105
- ISBN13 9780313394102
- Publish Date 14 June 2011 (first published 1 January 2011)
- Publish Status Active
- Publish Country US
- Publisher ABC-CLIO
- Imprint Praeger Publishers Inc
- Format eBook
- Pages 200
- Language English
- URL http://bloomsbury.com/