Readers experience the managerial lives and issues of global marketeers in more than 20 different countries, markets, and socio-political environments with this book. In the position of decision makers, readers should develop skills in analysis and problem solving. Comprehensive topic coverage exposes readers to a range of current global marketing issues: marketing strategy, opportunity analysis, product policy, marketing communication, pricing, marketing research and marketing programme formulation.
- ISBN10 053492977X
- ISBN13 9780534929770
- Publish Date 1 January 1999
- Publish Status Active
- Out of Print 13 August 1997
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint PWS
- Format Hardcover
- Pages 508
- Language English