'Truly addictive' Malcolm Gladwell * 'Brilliant' Susan Cain * 'Essential' Charles Duhigg
How many times have you checked your phone today? Why are messaging apps, email and social media so hard to resist? How come we always end up watching another episode?
In recent years, media and technology have perfected the lucrative art of gaining and holding our attention. This extraordinary feat has changed the behaviour of billions of people, and especially the young: by current medical standards, we are experiencing an unprecedented, global pandemic of addiction. But what exactly is an addiction? And what, if anything, might we do about it?
From cliff-hangers to earworms, from religion to pornography, and from the awesome allure of the 'Kim Kardashian: Hollywood' app to the unexpected benefits of the 'butt-brush effect', Irresistible blends fascinating stories with ingenious science to explain how and why we all got hooked. Revealing the surprising causes and sometimes bizarre nature of addiction, this book will equip you with the tools and understanding you need to navigate our irresistible new world.
- ISBN10 1847923577
- ISBN13 9781847923578
- Publish Date 2 March 2017
- Publish Status Out of Print
- Out of Print 8 April 2021
- Publish Country GB
- Publisher Vintage Publishing
- Imprint The Bodley Head Ltd
- Format Hardcover
- Pages 368
- Language English