The Marketing of Nations is the first book in its field to connect macroeconomic public policy with the microeconomic behavior of industries, firms, and consumers, and the first to apply strategic planning to the building of national wealth. Step by step, the authors show how managers, corporate strategists, and government policymakers and planners can determine the pathways that will best achieve economic development in the context of world markets. With plentiful case material on Japan, the Four Tigers, China, India, Southeast Asia, Latin America, and Eastern Europe, the authors provide the first comprehensive synthesis of economic, political, and cultural factors that affect economic progress in all nations, both industrial and developing.
- ISBN10 1451646747
- ISBN13 9781451646740
- Publish Date 7 May 2011 (first published 1 September 1997)
- Publish Status Cancelled
- Out of Print 7 August 2012
- Publish Country US
- Imprint Free Press
- Format Paperback (US Trade)
- Pages 464
- Language English