Although we all want to help the environment, our knowledge of what are 'green' choices is often so limited that we can do more harm than good. But now a new phenomenon, 'radical transparency', the availability of complete information about all aspects of a product's history, is about to transform the power of consumers and the fate of business.
Ecological Intelligence shows you:
- Why a t-shirt that claims it is '100% organic cotton' may be in fact no such thing
- Why it's good to buy tulips from Kenya and wine from France
- That even the type of shampoo you use could affect the future of the planet
Knowledge is power. By discovering how to tune your eco intelligence, Daniel Goleman shows, you can make better decisions, and a better world.
- ISBN10 0141039094
- ISBN13 9780141039091
- Publish Date 1 April 2010 (first published 27 May 2009)
- Publish Status Active
- Out of Print 10 March 2021
- Publish Country GB
- Imprint Penguin Books Ltd
- Format Paperback (B-Format (198x129 mm))
- Pages 288
- Language English