One Billion Shoppers: Accessing Asia's Consuming Passions and Fast-Moving Markets: After the Meltdown

by Paul French and Matthew Crabbe

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A guide to the tastes and aspirations of the consumer population of China, South East Asia and India, aimed at businesses who want to break into the markets there.
  • ISBN13 9781857882100
  • Publish Date 1 October 1998
  • Publish Status Out of Print
  • Out of Print 18 September 2002
  • Publish Country GB
  • Imprint Nicholas Brealey Publishing
  • Format Hardcover
  • Pages 310
  • Language English