The business model of customer capitalism offered in this text aims to activate six positive reinforcing loops, resulting in customer "lock-on", which is where a company becomes a customer's sole or dominant provider on an ongoing basis.
- ISBN13 9781857882414
- Publish Date 1 September 1999
- Publish Status Out of Print
- Out of Print 14 August 2001
- Publish Country GB
- Imprint Nicholas Brealey Publishing
- Format Hardcover
- Pages 256
- Language English