Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.
It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.
- ISBN10 294043932X
- ISBN13 9782940439324
- Publish Date 12 October 2009 (first published 1 January 2009)
- Publish Status Active
- Publish Country US
- Imprint AVA Publishing
- Format eBook
- Pages 184
- Language English
- URL http://bloomsbury.com/