This manual on taking portrait photographs aims to provide all the tools, techniques and tactics to open a successful portrait studio or make a current studio all the more profitable. Professional portrait photographer Tom McDonald discusses the business strategies and provides photographic tips for surviving and thriving in this competitive field. There is advice on: selecting equipment; constructing a camera room; planning a promotion campaign; taking bridal and children's portraits; designing a price list; serving clients; creating vignettes; and more. This edition is revised and updated to include information on digital photography and its impact on the portrait business. It also contains the photographs and real-life case histories of 30 well-known portrait photographers.
- ISBN10 0817436154
- ISBN13 9780817436155
- Publish Date 1 October 2002 (first published 1 April 1996)
- Publish Status Remaindered
- Out of Print 22 July 2010
- Publish Country US
- Publisher Watson-Guptill Publications
- Imprint Amphoto Books
- Edition 2nd Revised edition
- Format Paperback
- Pages 192
- Language English