'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry. 'Public House & Beverage Management' introduces students to: * Key players * Variations in service offer * Types of management arrangement (managed, leased, tenanted, franchise, freehouse) * Customers and segments * Labour markets and employees * Key elements in the business units * Retailing skills. The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.
- ISBN10 1136370811
- ISBN13 9781136370816
- Publish Date 14 August 2000
- Publish Status Cancelled
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format eBook (OEB)
- Pages 224
- Language English