FAQs on Marketing distills the essence of Philip Kotler s decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: What are the biggest challenges marketers face today? What skills do marketing managers need to be successful? What metrics can companies use to judge marketing performance? How are globalization and new technology affecting the role of marketing? What will the marketing department of the future look like? This landmark bestseller takes the reader inside the mind of a marketing genius. The penetrating insights and practical-minded guidance that it provides will be valued by marketing professionals, academics and general readers alike.
- ISBN10 9814382329
- ISBN13 9789814382328
- Publish Date 22 August 2012
- Publish Status Out of Print
- Out of Print 20 August 2015
- Publish Country SG
- Imprint Marshall Cavendish International (Asia) Pte Ltd
- Format Paperback
- Pages 192
- Language English