Principles of Marketing

by Philip Kotler and Gary Armstrong

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  • ISBN10 0134461525
  • ISBN13 9780134461526
  • Publish Date 12 January 2017 (first published 6 January 2009)
  • Publish Status Out of Print
  • Out of Print 8 November 2023
  • Publish Country US
  • Imprint Pearson
  • Edition 17th ed.
  • Format Paperback
  • Pages 736
  • Language English