(from prev. ed.) This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis along with real research studies provide excellent views of modern practice in the field.
- ISBN10 0030211042
- ISBN13 9780030211041
- Publish Date 19 June 2000 (first published February 1988)
- Publish Status Out of Print
- Out of Print 12 December 2013
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition 4th Revised edition
- Format Hardcover
- Pages 800
- Language English