Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.
- ISBN10 0536359741
- ISBN13 9780536359742
- Publish Date 14 April 2007 (first published November 1993)
- Publish Status Out of Stock
- Imprint Pearson Learning Solutions
- Edition 12th ed.
- Language English