Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.
- ISBN10 1906465266
- ISBN13 9781906465261
- Publish Date 14 November 2008
- Publish Status Out of Print
- Out of Print 21 July 2021
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Capstone Publishing Ltd
- Format Hardcover
- Pages 194
- Language English