e-Shock the New Rules: The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers

by Michael De Kare-Silver

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Book cover for e-Shock the New Rules

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e-shock and e-shock 2000 proved themselves to be landmark books that revolutionised the way major retailers and manufacturers look at the strategic opportunities for e-commerce. But in the online world nothing is static - and now there is a new game in town. To keep pace with the rapid rate of change and developments in e-commerce, Michael de Kare-Silver has radically revised and updated e-Shock 2000 and added a vital new strategy section - The New Rules of e-Commerce Success.
  • ISBN13 9780333946015
  • Publish Date 16 November 2000
  • Publish Status Active
  • Publish Country GB
  • Imprint Palgrave Macmillan
  • Format Paperback
  • Pages 352
  • Language English