Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.
- ISBN13 9783319777290
- Publish Date 28 June 2018
- Publish Status Active
- Publish Country CH
- Imprint Birkhauser Verlag AG
- Edition 1st ed. 2018
- Format Hardcover
- Pages 137
- Language English