Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
- ISBN13 9781349425327
- Publish Date 1 January 2001
- Publish Status Active
- Publish Country GB
- Imprint Palgrave Macmillan
- Edition Softcover reprint of the original 1st ed. 2001
- Format Paperback
- Pages 410
- Language English