Erfolgsfaktoren Von Markenerweiterungen in Der Zeitungsbranche

by Frank Habann, Frank Huber, and Heinz-Werner Nienstedt

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  • ISBN10 3834999032
  • ISBN13 9783834999030
  • Publish Date 1 January 2009 (first published 28 August 2008)
  • Publish Status Active
  • Out of Print 9 June 2015
  • Publish Country US
  • Imprint Gabler Verlag
  • Format eBook
  • Pages 174
  • Language English