Marketing is second only to the physical sciences in its use of quantitative techniques. "Quantitative Methods in Marketing" provides a survey of the latest techniques used by marketers and market research organisations.
- ISBN10 186152417X
- ISBN13 9781861524171
- Publish Date 29 April 1999 (first published April 1994)
- Publish Status Out of Print
- Out of Print 22 December 2011
- Publish Country GB
- Imprint Cengage Learning EMEA
- Edition 2nd Revised edition
- Format Paperback
- Pages 300
- Language English