The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
- ISBN13 9781349545513
- Publish Date 14 May 2009 (first published 1 January 2009)
- Publish Status Active
- Publish Country GB
- Imprint Palgrave Macmillan
- Edition 1st ed. 2009
- Format Paperback
- Pages 230
- Language English