A Practical Guide to Behavioral Research: Tools and Techniques

by Robert Sommer and Barbara Baker Sommer

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This is a clear and concise guide to the tools and techniques of behavioural research. The second edition includes new material on using computers, the analysis of variance, mail surveys, video as a research tool, and writing reports other than scientific articles. The book encompasses laboratory and field experiments in a practical multi-disciplinary approach.
  • ISBN10 0195067126
  • ISBN13 9780195067125
  • Publish Date 28 February 1991 (first published 28 August 1980)
  • Publish Status Out of Print
  • Out of Print 10 March 1994
  • Publish Country US
  • Imprint Oxford University Press Inc
  • Edition 3rd Revised edition
  • Format Hardcover
  • Pages 378
  • Language English