The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.
- ISBN13 9781403997630
- Publish Date 7 November 2005 (first published 1 January 2005)
- Publish Status Active
- Publish Country US
- Imprint Palgrave Macmillan
- Edition 2006 ed.
- Format Hardcover
- Pages 174
- Language English