Customer Loyalty: A Guide for Time Travelers

by S. Robinson and L. Etherington

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The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.
  • ISBN13 9781403997630
  • Publish Date 7 November 2005 (first published 1 January 2005)
  • Publish Status Active
  • Publish Country US
  • Imprint Palgrave Macmillan
  • Edition 2006 ed.
  • Format Hardcover
  • Pages 174
  • Language English