The Golden Crossroads" sets potential new directions for business leaders and brand marketeers. It does so by looking at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. This book offers a mix of 38 qualitative and quantitative research-based findings to give inspiration by presenting ways of working and other "secrets of the trade" from the world of fine arts and design. "The Golden Crossroads" is not about answers, it is about critical questions, radical challenges and opportunities for tomorrow's success. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and commercial creative industry leaders.
- ISBN10 0230250696
- ISBN13 9780230250697
- Publish Date 9 October 2009 (first published 1 January 2009)
- Publish Status Active
- Publish Country GB
- Imprint Palgrave Macmillan
- Format eBook
- Pages 240
- Language English