This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, using eighteen examples drawn from a variety of business cases and circumstances.
- ISBN13 9781403919045
- Publish Date 19 December 2003
- Publish Status Active
- Publish Country US
- Imprint Palgrave Macmillan
- Edition 2004 ed.
- Format Hardcover
- Pages 246
- Language English