Events Management: Principles and Practice

by Razaq Raj, Paul Walters, and MR Tahir Rashid

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'This is an excellent publication, that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' - Neil Robinson, University of Salford

Guiding readers through the practicalities of events management, this book is the resource for understanding the many elements of working successfully in the events industry.

Bridging the ever-widening gap between specialists, this book you will enable to be fully conversant with the application, theory, practicalities and value of events management essentials, including:

- equipment and design,

- planning

- marketing and PR,

- terminology

- legislation

- finance and budgeting

- technology

- sponsorship

- logistics

- the role of events tourism

Topics are brought to life through application to a range of events case studies, including live music venues, arenas, conference centres and community festivals.

  • ISBN10 1446290409
  • ISBN13 9781446290408
  • Publish Date 1 February 2013 (first published 1 January 2008)
  • Publish Status Active
  • Publish Country GB
  • Imprint Sage Publications Ltd
  • Edition 2nd ed.
  • Format eBook
  • Pages 400
  • Language English