New Marketing Strategies: Evolving Flexible Processes to Fit Market Circumstance

by Dr Ian Chaston

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  • ISBN10 1446233286
  • ISBN13 9781446233283
  • Publish Date 1 July 1999 (first published 1 January 1999)
  • Publish Status Active
  • Publish Country GB
  • Imprint Sage Publications (CA)
  • Format eBook
  • Pages 208
  • Language English