The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions. *Takes an international perspective. *Sections included on EU regulations and media developments.
- ISBN10 0712110232
- ISBN13 9780712110235
- Publish Date April 1991 (first published October 1983)
- Publish Status Out of Print
- Out of Print 25 May 1993
- Publish Country GB
- Imprint Pearson Education Limited
- Edition New ed of 2 Revised ed
- Format Paperback (UK Trade)
- Pages 304
- Language English