This concise, essentials version of the popular Lamb/Hair/McDaniel Marketing text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. Like its parent text, Essentials of Marketing features in-depth coverage of marketing "hot topics," an on-line Internet Marketing chapter, a slick design and a lively writing style.
- ISBN13 9780324366075
- Publish Date December 2007 (first published 30 July 1998)
- Publish Status Active
- Out of Print 12 December 2013
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition International Student ed
- Format Paperback
- Pages 576
- Language English