In response to market feedback, "Essentials of Marketing Research, 3rd", was developed directly from the ninth edition of Barry J. Babin and William Zikmund's best-selling "Exploring Marketing Research" text. "Essentials of Marketing Research" focuses on students as managers, not practitioners, of marketing research. It addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs, but it is designed specifically for instructors who prefer a more concise introduction to marketing research topics.
- ISBN10 0324548273
- ISBN13 9780324548273
- Publish Date 1 December 2006 (first published 13 July 1998)
- Publish Status Active
- Out of Print 5 April 2011
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Edition International ed
- Format Paperback
- Pages 432
- Language English