Successful Pitching for Business in a Week: Teach Yourself (TYW)

by Patrick Forsyth

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The book focuses on the special nature of winning significant business in competitive
markets in pitches involving several formal stages. It will:

Review the essential processes of making complex sales and the role of core
techniques of persuasion
Show how to handle initial contacts and meetings and obtain a clear brief regarding
customer/client needs
Demonstrate the process of analysing client needs and putting clear and persuasive
proposal documents in writing

Sunday: What is a pitch?
Monday: Initial contact
Tuesday: Planning a powerful response
Wednesday: Putting proposals in writing
Thursday: Preparing a formal presentational pitch
Friday: Making the presentation
Saturday: Follow-up action and the power of persistence

  • ISBN10 130689929X
  • ISBN13 9781306899291
  • Publish Date 1 January 2013
  • Publish Status Active
  • Out of Print 4 March 2015
  • Publish Country US
  • Publisher John Murray Press
  • Imprint Teach Yourself
  • Format eBook
  • Pages 129
  • Language English