BASIC APPROACH For courses in Public Relations and Introduction to Public Relations in Journalism, Communications, and Business departments. Uses a unique hands-on approach that forces students to think critically about the field. Unlike other PR texts that steer clear of the cases, the ethical challenges, the “how to” counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions. An “in-your-face” textbook for an “in-your-face” profession. THREE THINGS TO KNOW
- ISBN10 0130276790
- ISBN13 9780130276797
- Publish Date 25 August 2000 (first published February 1984)
- Publish Status Out of Print
- Out of Print 11 June 2010
- Publish Country US
- Imprint Pearson
- Edition 8th edition
- Format Hardcover
- Pages 534
- Language English