Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society.
This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.
- ISBN10 0130981532
- ISBN13 9780130981530
- Publish Date 23 March 1995 (first published April 1981)
- Publish Status Out of Print
- Out of Print 29 May 2002
- Publish Country US
- Imprint Pearson
- Edition 5th edition
- Format Paperback
- Pages 574
- Language English