Now in paperback, an eye-opening guide to the massive societal impact of online social networksFor today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers.
- Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networks
- Reveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes
From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, Change.org and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.
- ISBN10 0470918209
- ISBN13 9780470918203
- Publish Date 17 December 2010 (first published 1 January 2008)
- Publish Status Active
- Out of Print 27 September 2023
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Paperback
- Pages 272
- Language English