The Nonprofit Guide to the Internet: How to Survive and Thrive (The AFP/Wiley Fund Development, #55)

by Michael Johnston

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Book cover for The Nonprofit Guide to the Internet

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Everything nonprofits need to boot up, log on, and benefit from theNet

Now revised and expanded, this easy-to-use guide is packed with thevital information and advice you need to attain--and maintain--acyberadvantage. Covering everything from computer basics todesigning your own Web site, it shows you how to get connected,conduct research, raise funds, expand your outreach--with bothadults and kids--electronically, and much more. With completedetails on the latest technological advances, market trends, andcutting-edge tools, The Nonprofit Guide to the Internet, SecondEdition. Surveys the most up-to-date hardware and software you needto get online

Explores cyberfundraising with examples from recent onlinecampaigns

Includes a rare usage policy to help your organization get the mostof the Net at your office

Illustrates nonprofit best practices on the Web with case studies,charts, and screen shots

Shows how nonprofits can harness the idiosyncratic to develop aunique attention-getting presence on the Web

Contains a multimedia bibliography, a glossary of terms, and adirectory of nonprofit-related Web sites and addresses
  • ISBN10 047132857X
  • ISBN13 9780471328575
  • Publish Date 25 March 1999
  • Publish Status Active
  • Publish Country US
  • Imprint John Wiley & Sons Inc
  • Edition 2nd Edition
  • Format Paperback
  • Pages 240
  • Language English