Every customer is an individual with a choice. The role of Customer Relationship Management (CRM) is to ensure that each first-time buyer becomes an ongoing client, and every client a self-perpetuating advocate of your business.This book explains the elements of CRM and how to establish an integrated customer relationship-oriented approach in your organisation. How, in a word, to become a business where every customer's need is not just provided for but anticipated.
- ISBN10 0071263802
- ISBN13 9780071263801
- Publish Date 15 March 2011 (first published 20 February 2001)
- Publish Status Out of Print
- Out of Print 18 November 2014
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw Hill Higher Education
- Format Paperback
- Language English