This is a crucial resource for increasing response rates and obtaining high-quality feedback from mail, electronic, and other surveys. Don Dillman's "Mail and Internet Surveys, Second Edition" has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 update of the classic text features major additions covering the latest developments in online survey design and administration. Like its predecessor, this resource lays out a complete, start-to-finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices, Dillman's text discusses surveys for a variety of purposes, audiences, and situations. New and updated material covers both the principles behind and directions for how to: conduct Web surveys; visually design questionnaires; and use paper mailed surveys.
As insightful and practical as its classic original, "Mail and Internet Surveys, Second Edition, 2007 Update" is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.
- ISBN10 047003856X
- ISBN13 9780470038567
- Publish Date 1 September 2006 (first published 1 January 2006)
- Publish Status Out of Print
- Out of Print 9 October 2008
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint John Wiley & Sons Ltd
- Edition Revised edition
- Format Hardcover
- Pages 544
- Language English