In addition to current information drawn from public relations campaigns, public relations agencies and the news, this new edition features coverage of public relations research, theory, ethics, law, tactics and channels. The text also contains examples of successful public relations campaigns and cases and illustrations depicting public relations in action.
- ISBN10 0534172628
- ISBN13 9780534172626
- Publish Date 1 January 1993 (first published 1 January 1976)
- Publish Status Active
- Out of Print 12 December 2013
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint Wadsworth Publishing Co Inc
- Edition International 2 Revised ed
- Format Hardcover
- Pages 650
- Language English