Offers a new approach to the old problem of making marketing happen. Going back to basics, the book is designed to help professionals confront critical questions in the organization of marketing, understanding the nature of the marketplace and ensuring commitment.
- ISBN10 0750606703
- ISBN13 9780750606707
- Publish Date 14 September 1992 (first published 11 April 1991)
- Publish Status Out of Print
- Out of Print 21 May 2014
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Edition New edition
- Format Paperback
- Pages 416
- Language English